If we chant attentively, then we will be able to relish the transcendental love of Krishna, that transcendental mellow. Just like if we are a very big businessman, having zillions of dollars worth factory somewhere and it is burned to ashes, somebody calls us and says, “Sir, the factory is on fire.” We will be in so much anxiety and at that same time we are also very hungry, very very hungry, almost dying and we want to eat. When we eat, there is anxiety, all our attention, our mind and everything is in the factory and we are eating. So our belly will be full but we would not be able to experience the taste of different, nice and tasty items. We would not be able to taste them because our mind is somewhere else, into our factory, so our belly will be full but that transcendental mellow, we would not be able to relish.
Similarly, if we chant, the sins will be gone as sure as death. If we chant, it will do good to us from every respect but if we want to relish the transcendental, loving exchange between Krishna and us, then we must put our mind onto his Holy name. We should just say Hare Krishna and hear that name because name and Krishna, personality is non-different.
“Abhinattva nama naamino, nama and namino,” Krishna and the Holy name are non-different, so it will do good to us. If we chant inattentively, we will not be able to derive full benefit, that is why one must put his mind onto chanting and the easiest method, Krishna is prescribing, “Wherever our mind is running, we see his activity and bring him back like that.”
“Abhyāsena tu kaunteya vairāgyeṇa,” detachment from the material world and constant practice, then the mind will focus.
So it is important but in the beginning stage, if we are not able to chant, then Srila Prabhupada says, “First quantity then quality.” Quality will come if we keep chanting, sooner or later offences will be stopped but the secret of success is to keep chanting. Not that we are not able to concentrate and let us stop. If it is not attentive then also we should chant. The idea is to chant and then when we become mature and with practice, this mind will be always there.
If we develop some attachment or some love for somebody, then the mind is always there, when we develop some love for chanting and for Lord Krishna, then our mind would to that. So it is the way and the means, we must do quantity first and then the quality will come. Srila Prabhupada says the secret of success, 90% of success will come from chanting the Holy name, Hare Krishna Mahamantra and He also says that the first and the foremost important instruction of the Spiritual Master is that one must chant 16 rounds a day .
Srila Prabhupada said, “Our first business in a day is to chant our rounds.”
This is a very important instruction of a Spiritual Master, therefore, one must chant Hare Krishna Mahamantra.
Srila Prabhupada makes it very simple to understand, He says “If you serve dog, then the dog will love you. If you serve God, then God will love you.”
To attain the ultimate goal of life i.e to reawaken our pure love for Krishna, the technique is very simple, just serve Krishna. Better service than serving Krishna is to serve His dearmost thing.
Out of all the services, the topmost is to serve Krishna and higher than the service to Krishna is serving His dearmost.
There are 4 dearmost things to Krishna, they are – Tulsimaharani, Ganga- Yamuna, Granthraj Srimad Bhagavatam and devotees of the Lord and Vrindavan Dham. So if we serve these, especially His devotees, Krishna becomes most pleased.
First and foremost thing we should understand is that we have to serve these 4 and out of them, one must not miss serving the devotees of the Lord and Bhagavatam, person Bhagavat and book Bhagavat, very important, “Nityam Bhagavat Sevaya”, we have to serve Bhagavatam and the devotees.
Also the direction changes as we advance, for a neophyte, it is prasadam. Dogs, cats, human beings, those who cannot understand much about Krishna Consciousness, cannot relate to Krishna Consciousness, then prasadam sewa. Prabhupada himself cooked feast for His disciples’ wedding parties, Sunday feasts and initiation. So this is the direction for the very very beginners. With time if we can raise ourselves a little, then Holy name hearing, then Holy name chanting. Holy name is the second place, if somebody has advanced the prasadam stage, then we can make the person hear the Holy name or if he/she has advanced more, then we can make the person utter the Holy name.
Lord Chaitanya said out of all the unlimited sadhana, the best is Navavidha Bhakti, “Shravanam, keertanam, vishnu smaranam, paada sevanam, archanam, vandanam, daasyam, sakhyam, aatma nivedanam” and out of 9, chanting the Holy name is the best kind of Bhakti. So Naam Sankirtan is the best and by taking the Holy name, without any offences to the Holy name, we can attain the pure love of Krishna.
The easiest and the topmost method is to distribute books. Prabhupada says – “What will half an hour lecture do?” But if you can put this literature on the lap of the conditioned living entity, human beings, then these books will act like time bomb. The time bomb explodes when the time is matured, similarly these books, when they will put it in their homes, in their shelves, wherever. One day in life, the human beings will pick up the book because they have spent money on it. So when they pick up this book and read it, at that time, the time bomb will explode in the heart of the living entities and give them proper knowledge about Krishna.
So this is the idea of Srila Prabhupada to distribute books. Just like when a Russian Prime Minister or President or whatever, he wanted to spread Communism in India, so what did he do? He printed unlimited amount of periodicals proclaiming or describing Marxism, Communism and about communists. That magazine was delivered by post to all the individuals, free of charge.
Thus after reading literature, human beings will come to the conclusion that they must chant the holy name of Krishna in this Kali Yuga. So when they chant Hare Krishna, then Krishna from within their heart and Krishna in the form of holy name will revolutionise the society at large.
“तद्वाग्विसर्गो जनताघविप्लवो यस्मिन् प्रतिश्लोकमबद्धवत्यपि ।
नामान्यनन्तस्य यशोऽङकितानि यत् श्रृण्वन्ति गायन्ति गृणन्ति साधव: || “,
even though this Vedic literature, Srimad Bhagavatam is not composed in a proper metre or proper words but because it is glorifying the holy name and past times of अनंत, Sri Krishna, it will invoke revolution into the heart and society at large.
So this is the idea, this literature is about Krishna, His pure devotees and the interaction between them. When we distribute such literature, then it will revolutionise, it will bring revolution in the human society, a Krishna Conscious revolution and that’s why we distribute Prabhupada’s books.