Quality means one has to endeavor to bring out the best. One has to endeavor then quality can come. Otherwise, if you don’t need quality then you don’t have to give lot of efforts. Quality means you’ve to give time, you’ve to give lot of efforts. So, how we can bring quality in japa. It is stated at many places. One thing is that you fix your time and place. The best time for anything that you want to do, mundane or spiritual is early morning, brahma mahurata, 4:30-6:30 a.m. or if you want to wheel and deal for western world say 7:30am. This is the best time for meditation on japa, meditation on holy name, Hare Krsna Mahamantra, so this will bring quality to our chanting. Early morning, whatever time early morning up to 9 O’ clock before you go to work, before you start your day chant your rounds, that is the best. Now, second thing is place  which can be in front of the deities, in front of the spiritual master, in front of Tulasi devi, in front of cows or in association with other devotees. Those kind of places are more conducive to chant quality rounds. So, time and place then if we can bring our mind to it then it is nicer. Of course, it is difficult in Kaliyuga to make mind concentrate on japa and that’s why I tend to advice that work with the heart rather than mind because ultimately we want to chant so that the pure love of Krishna can be reawaken in the heart.  nitya-siddha-kṛṣṇa-prema “sādhya” kabhu naya śravaṇādi-śuddha-citte karaye udaya Love of Krishna is within our heart not within our mind so, if you can work with the heart, with full heart you chant Hare Krishna, with love and devotion you chant Hare Krishna and mind if it’s there, it’s very beautiful. I’m not advocating that you should not have your mind there but it’s difficult in Kaliyuga, so that’s mind and heart.

Other things for chanting quality rounds that are must is that we must avoid the 10 offences against the holy name and out of those 10 offences, the most important offence that is to be avoided is blaspheming, criticizing, offending the devotees of the Lord who has given his life for propagating the holy name. There are 6 kinds of offences to be avoided for vaisanavas, vaisanava apradha and that are: hanti nindati vai dveshthi vaishnavan-nabhi-nandati; krudhyate yati no harsham darshane patanani shat. Hanti means beating up a devotee. Nindati- critizizing, unnecessarily blaspheming a devotee.  hanti nindati vai dveshthi , vai dvesthi- to become envious, to offend the devotee.  vaishnavan-nabhi-nandati – you don’t greet the devotee upon seeing him, we must greet himi. If you don’t greet him it is an offence. Krudhyate- if you exhibit your anger on devotee then that is an offence to the devotee and yati no harsham darshane- upon seeing a devotee you don’t become jubiliant, blissful then that is an offence. These 6 offences surely will lead to your fall down. So, out of 10 offences this is the most severe one and this will finish you, your devotional service both because  hari-sthāne aparādhe tāre hari-nām tomā sthāne aparādhe nāhi paritrāṇ That if you offend the Lord, holy name can deliver you from that offence but if you offend devotees, there is no paritraaan, there’s no solution, fall down is sure.