If we chant attentively, then we will be able to relish the transcendental love of Krishna, that transcendental mellow. Just like if we are a very big businessman, having zillions of dollars worth factory somewhere and it is burned to ashes, somebody calls us and says, “Sir, the factory is on fire.” We will be in so much anxiety and at that same time we are also very hungry, very very hungry, almost dying and we want to eat. When we eat, there is anxiety, all our attention, our mind and everything is in the factory and we are eating. So our belly will be full but we would not be able to experience the taste of different, nice and tasty items. We would not be able to taste them because our mind is somewhere else, into our factory, so our belly will be full but that transcendental mellow, we would not be able to relish.

Similarly, if we chant, the sins will be gone as sure as death. If we chant, it will do good to us from every respect but if we want to relish the transcendental, loving exchange between Krishna and us, then we must put our mind onto his Holy name. We should just say Hare Krishna and hear that name because name and Krishna, personality is non-different.
“Abhinattva nama naamino, nama and namino,” Krishna and the Holy name are non-different, so it will do good to us. If we chant inattentively, we will not be able to derive full benefit, that is why one must put his mind onto chanting and the easiest method, Krishna is prescribing, “Wherever our mind is running, we see his activity and bring him back like that.”

“Abhyāsena tu kaunteya vairāgyeṇa,” detachment from the material world and constant practice, then the mind will focus.

So it is important but in the beginning stage, if we are not able to chant, then Srila Prabhupada says, “First quantity then quality.” Quality will come if we keep chanting, sooner or later offences will be stopped but the secret of success is to keep chanting. Not that we are not able to concentrate and let us stop. If it is not attentive then also we should chant. The idea is to chant and then when we become mature and with practice, this mind will be always there.

If we develop some attachment or some love for somebody, then the mind is always there, when we develop some love for chanting and for Lord Krishna, then our mind would to that. So it is the way and the means, we must do quantity first and then the quality will come. Srila Prabhupada says the secret of success, 90% of success will come from chanting the Holy name, Hare Krishna Mahamantra and He also says that the first and the foremost important instruction of the Spiritual Master is that one must chant 16 rounds a day .

Srila Prabhupada said, “Our first business in a day is to chant our rounds.”
This is a very important instruction of a Spiritual Master, therefore, one must chant Hare Krishna Mahamantra.